Company Website Creation

In order to keep up with marketing trends, I've spearheaded three website design and redesign projects for the company's site. When I started with the organization, the scope of a venture like this wasn't feasible without a team of expert designers, developers, writers, social media specialists, and SEOs. These examples are from my latest redesign project, a two-person operation comprising myself and my graphic designer.

I employed a visitor funneling system on our homepage, inviting in a broad audience with our colorful imagery and then sending guiding sub-groups to curated destinations. Call to actions were clear and distinctive. Each destination page was structured to engineer desired next steps from leads, returning customers, and potential partners. I incorporated eye-catching, high definition gif animations on the homepage to round up stragglers and lead them to features and benefits landing pages.